| 汉字解构重构在标志设计中的应用 |
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| 引用本文： | 孙红阳,王宾旗. 汉字解构重构在标志设计中的应用[J]. 东华理工大学学报(社会科学版), 2014, 0(1): 34-38 |
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| 作者姓名： | 孙红阳 王宾旗 |
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| 作者单位： | 东华理工大学艺术学院,江西抚州344000 |
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| 基金项目： | 江西省社科“十二五”（2012年）规划项目“汉字在艺术设计中的解构重构研究”（12YS08）;江西社会科学艺术学项目（2011）“傩文化特色下的包装设计艺术创作及理论研究”（YG2011036）资助的阶段性研究成果. |
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| 摘 要： | 汉字以其丰富的文化内涵，图形符号化的外延，通过其可读性、审美性、民族性、新颖性及形音义的一体性为标志设计提供了极富有民族特色的创作空间。文章结合以汉字为主要设计元素的现代标志设计作品，从以形达意、隐形见意、形意相融三个主要途径探讨汉字解构重构在标志设计中的应用。倡导以汉字为主要元素的标志设计应充分利用汉字形、音、义三位一体的特点，使作品既传达情感与主题思想，又具有强烈的形式美感与视觉冲击力。
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| 关 键 词： | 汉字 解构重构 标志设计 |
Deconstruction and Reconstruction of Chinese Characters in Logo Design |
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| SUN Hong-yang,WANG Bin-qi. Deconstruction and Reconstruction of Chinese Characters in Logo Design[J]. Journal of East China Institute of Technology, 2014, 0(1): 34-38 |
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| Authors: | SUN Hong-yang WANG Bin-qi |
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| Affiliation: | (College of Arts ,East China Institute of Technology, Fuzhou 344000, China) |
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| Abstract: | With its rich cultural connotation, denotation of graphic symbols, and through its readability, aesthetic, nationality, novelty and integral whole of shape, sound and meaning, Chinese characters provides a creative space with rich ethnic characteristics for logo design. This article, combined with the modern logo design works with Chinese characters as the main design elements, explores the application of deconstruction and reconstruction of Chinese characters in logo design, from three main approaches, namely seeing the meaning from the shape, seeing the meaning in hiding the shape, and blending of shape and meaning. The paper advocates the logo designs with Chinese characters as the main elements should make full use of the three-in-one feature of Chinese charac- ters to not only convey emotion and theme, but also get a shape beauty and strong visual impact. |
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| Keywords: | Chinese character deconstruction and reconstruction logo design |
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