平民化：城市广播新闻改革创新的新指向——宁波电台《新闻110》栏目有效探索

媒介的竞争核心说到底是内容资源的竞争，新闻平民化传播是广播媒介争取受众，赢得竞争的有效举措，是一项改革创新。在新闻实践中，宁波人民广播电台通过倾力打造民生服务类节目《新闻110》，提出了广播新闻平民化的途径和方法：在传播形态上，注重平民视角切入，贴近社会，贴近民众，强调与受众平等交流；在传播内容上，关注民生，为民众解疑释惑、排难解忧；在传播方式上，搭建与受众双向传播，互动参与平台，强调第一时间，第一现场。

Being Close to the Public: A New Aim to be Reached by Urban Broadcasting Reform and Innovation

Media competition mainly lies in the competition for content resources. Making news close to people＇s life, as an effective measure for broadcasting media to win audiences and win the competition, is an reform and innovation. The Ningbo＇s People＇s Broadcasting Station, be means of its endeavor to program ＂News 110＂- a public service program, has launched approaches and methods to make news broadcasting close to the public： in terms of the disseminating form, the Ningbo People＇s Broadcasting Station focuses on public views, makes news closer tothe community and the people and emphasizes exchanges on an equal basis with the audience; in terms of its contents, the station pays attention to people＇s livelihood, eliminates doubts and confusion and solves difficulties for the people, in the mode of transmission, the station acts as a two-way communication and interactive bridge for the audience and emphasizes being at the scene at the first opportunity.