基于旅游市场调查的游客旅游体验研究--以桂林市为例

通过旅桂外国人的第一手旅游市场调查资料,在对来桂林游客旅游动机、旅游体验性评价调查的基础上,通过加权对比分析的方法,分析了来桂外国游客的客源结构、主要旅游动机、体验性评价和旅游认知;根据主要动机和旅游后体验性评价的对比,提出了桂林旅游产品开发调整的对策。结果表明:追求身心放松、个性化的观光与休闲结合的度假旅游产品,是来桂旅游的基本感受。与此对应的则为桂林休闲度假型旅游产品、专项旅游产品的开发。

A Study on Tourists Experience Quality Based on Market Survey--A Case Study of Guilin

In use of the first-hand market survey data,analysis is made on the social features,the main tourism motivation and the quality of experience of the foreign tourists who travel in Guilin.According to the comparison of the most important tourism motivation and the tourism experience,some countermeasures for the Guilin tourism product explorations are suggested.The conclusion indicates that the basic motivations of the tourists in Guilin are relaxing and individuation experience.So it is suitable to develop leisure-tourism products and special tourism products.