| 试论第四媒体及其对传统媒体的影响 |
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| 引用本文： | 李明德,张行勇. 试论第四媒体及其对传统媒体的影响[J]. 西安交通大学学报(社会科学版), 2001, 21(4): 73-78 |
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| 作者姓名： | 李明德 张行勇 |
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| 作者单位： | 1. 西安交通大学,陕西,西安,710049
2. <西北植物学报>编辑部,陕西,杨陵,712100 |
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| 摘 要： | 因特网的发展孕育了第四媒体(网络媒体)的成长.网络媒体因其独特的优势,使传统媒体面临严峻的挑战,发行下降,广告分流,收入减少.因此,媒体自身要有积极的建设性态势,政策上也应创造一个更有利于其健康发展的环境.
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| 关 键 词： | 因特网 第四媒体 传统媒体 |
| 文章编号： | 1008-245X(2001)04-0073-06 |
| 修稿时间： | 2001-06-15 |
A Trial Study on the Fourth Medium and its Impact on the Traditional Media |
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| LI Ming-de,ZHANG Xing-yong. A Trial Study on the Fourth Medium and its Impact on the Traditional Media[J]. Journal of Xi'an Jiaotong University(Social Sciences), 2001, 21(4): 73-78 |
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| Authors: | LI Ming-de ZHANG Xing-yong |
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| Affiliation: | LI Ming-de 1,ZHANG Xing-yong 2 |
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| Abstract: | The development of the Internet has given birth to the growth of the fourth medium (network medium). Because of its unique advantages, the network medium has enabled the traditional media to face a grave challenge resulting in the drop of circulation, advertisement diversion and revenue reduction. As a result, it is necessary for the media themselves to hold an active and constructive status and also, to create an environment beneficial to their sound development in the aspect of relevant policies. |
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| Keywords: | Internet fourth medium traditional media |
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