| 从博客传播看中国话语权的再分配——以新浪博客排行榜为个案 |
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| 引用本文： | 丁未.从博客传播看中国话语权的再分配——以新浪博客排行榜为个案[J].同济大学学报(社会科学版),2006,17(6):53-58,87. |
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| 作者姓名： | 丁未 |
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| 作者单位： | 深圳大学,传媒与文化发展研究中心,深圳,518060 |
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| 摘 要： | 一、前一J一口在人类历史上，每一次媒介技术革命都会带来集体的精神狂欢，从19世纪的电报到20世纪的电视、互联网，再到21世纪的博客，都概莫能外。原因在于技术的可能性往往与人类的理想产生了某种契合，而且这种理想又与信息超越时空达到人人共享、从而促进社会民主和人类进
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| 关 键 词： | 话语权 博客传播 公共平台 名人 草根 |
| 文章编号： | 1009-3060(2006)06-0053-06 |
| 修稿时间： | 2006年10月31 |
The Re-segmentation of Chinese Discourse Rights Based on Blog Communication——A Case Study on sina. com Blog Charts |
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| DING Wei.The Re-segmentation of Chinese Discourse Rights Based on Blog Communication——A Case Study on sina. com Blog Charts[J].Journal of Tongji University(Social Science Section),2006,17(6):53-58,87. |
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| Authors: | DING Wei |
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| Abstract: | This research takes sina. com as a case to study blog communication practice in China. The study proposes that based on the social resources allocation and Chinese media marketing model, blog as a public space, presents the similar segmentation structure as mass communication in regard of the discourse rights. An in-depth analysis on the charter blogers' identification and categorization is conducted to empirically support the above point. |
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| Keywords: | discourse rights blog communication public space celebrities grass root |
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