Looking for Joan of Arc: Collaboration in the Rise and Fall of Heroes

This article adapts Actor Network Theory to illustrate the construction of heroes and their abandonment. It focuses more specifically on the rise and fall of an iconic New Zealand private training enterprise, Carich, and its founding entrepreneur Caron Taurima. Drawing on media, web sources and interviews, the study reflects on the uncritical way heroes are constructed and makes comparisons with the story of Joan of Arc. It shows how the notion of ‘Carich‐as‐a‐successful‐business’ was encouraged and developed by human and non‐human actors, how revenues were inflated, and how the business founder’s personal charisma superseded hard financial questions. The article problematizes the roles of various actors, particularly hero‐seeking media, politically‐correct Crown agencies, and those supposedly objective umpires of business acumen who offer national awards to ‘outstanding’ entrepreneurs.