Conceptualizing Cultural Politics in Subcultural and Social Movement Studies

In this article it is argued that combining theories of social movements and subcultures provides a way of 'conceptualizing cultural politics'. The focus is on debates that have taken place over the conceptualization of subcultures and social movements as well as the status and viability of cultural politics. Contemporary subcultural theorists are critical of the rigid concepts used by the Centre for Contemporary Cultural Studies (CCCS) but, it is argued, they provide few feasible alternatives. They also have little to say about the supposed contemporary significance of cultural politics. New social movement (NSM) theorists, on the other hand, have generated conceptual frameworks that recognize the complexity of collective phenomena and have developed an approach which enables us to engage with the controversy over cultural politics. However, they concentrate too narrowly on struggles waged at the level of lifestyle, culture and civil society. The article shows how, like the CCCS, critics of NSM theory rightly question the potency of symbolic challenges and stress the persistent role of material issues and the continued part that conventional political actors, such as the state, play in contemporary social conflicts. Finally, the case of New Age Travellers is used to illuminate these debates in subcultural and social movement studies and to show how elements of each approach can be employed fruitfully in empirical research.