Gender,race and global modernity: A perspective from Thailand

Abstract

This paper draws from cultural studies, postcolonial studies and political economy to track the trafficking in racism and sexism in the cultural economy of contemporary globalization. It approaches this by looking at how global modernity is enacted by Thais and Westerners in Thailand. The author argues that the pursuit of global modernity in Thailand leads Thais to invite and embrace global modernity's racist and sexist core, thereby constituting their self-orientalization. Globalization's racist and sexist economy of desire is shown to be manufactured and retailed by both global and local corporations and to operate in international education, public health, the mass media and public culture. The paper is based on a decade of participant observation and field research.