Poetry in motion: protest songwriting as strategic resource (Portugal,circa 1974)

In this article, we use protest songs written in Portugal in the periods surrounding the Carnations Revolution to suggest that artists have the capacity to use their artistic discourses as strategic resources, attempting to shape socio‐political reality. We identify three periods in the Portuguese revolution wherein this instrumental use of art becomes patent. We further suggest that organisational managers should take into account the subjective artistic reality, especially in periods when it can affect the organisational context.