Tuning-In 1 to Organizational Song as Aesthetic Discourse

In this article, the author explores organizational songs, referring to songs that are created by members of an organization as an expression of organizational culture. More specifically, the author is concerned with organizational songs as an expression of organizational culture, versus the better-known occupational songs that act as an expression of occupational culture. First, the study differentiates the genre of work songs (defined by the occupation of 'laborer') to discern organizational songs (defined by the occupation of "manager"). Second, this exploration reveals a musical expression of organizations; a musical expression that also serves as a form of organizational communication or organizational discourse--specifically an aesthetic communication or aesthetic discourse. A significance for organizational studies is asserted, as the study identifies organizational songs as expressive strategies: song as a form of organizational action and an attempt at organizational intervention; song as an organization's attempt to construct its own history and autobiography; and song as a means of celebrating the identity of organizational leaders and organizational values. The approach is to provide a comprehensive literature review followed by case vignettes of organizational songs.