The Glocal and Global Studies

Abstract

This article offers an overview of engagements with the glocal and traces the consequences of this research agenda for Global Studies. First, it compares the emergence of the global and the glocal in the literature. It tracks the uneven impact of the business use of the glocal and argues that this genealogy has obscured alternative accounts. Second, it offers a thematic overview of the uses of glocalization in the literature. It highlights publication clusters in specific areas of interdisciplinary interest. It further addresses key criticisms against glocalization. Finally, it explores the vicissitudes of research on glocalization on the scope and definition of Global Studies. Trends in Global Studies appear to move in an opposite direction from the one suggested by glocalization. This could lead to the emergence of a separate field of Glocal Studies, causing further fragmentation in the field.