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The Wild West,the industrial East and the outlaw
Authors:Martin Parker
Affiliation:1. Industrial Relations and Organizational Behaviour, Warwick Business School , University of Warwick , Coventry, CV4 7AL, UK m.parker@warwick.ac.uk
Abstract:This paper argues that dominant academic understandings of the Wild West overstate the extent to which it can be understood as a pro-capitalist mythology. The paper begins with an account of the making of the mythic West, particularly in the second half of the nineteenth century. I then consider the cultural economics of this process, noting that, for most of the twentieth century, the Western was the dominant genre across whole swathes of cultural production. This is followed by a consideration of the place of the outlaw and related figures that appear to problematize the legitimacy of new forms of social order, particularly in relation to land and ownership. I conclude with some thoughts on what it might mean to propose an anti-modern and radical reading of the Western, and to connect the cowboy with other social bandits, such as the pirate and the Mafiosi.
Keywords:Wild West  cowboy  outlaw  cultural representations  social bandit
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