IT环境下的市场运作模型

文章提出了市场运作中的三大要索划分的理论;1．买家目标,2．接洽场景,3．物理支持,并利用一个模型明确界定了IT(信息技术)对市场运作中产生影响和不产生影响的区间。本模型是对传统经济学中市场概念的延伸,它简明地揭示了未来rr环境下整个市场的运作模式和企业竞争力的主要参量。

The IT-based Market Running Model

This paper is an extension of the market notion in classical Economics. It efficiently discloses the market running paradigm in the future IT-based environment. It has three direct conclusions: 1. IT builds a scenario in which potential buyers and sellers are easier to meet each other. But IT on itself is not decisive to whether they can achieve a deal. 2. In the future business environment, whether an entrepreneur can catch a percentage in the market is not decided by the "material" factor (IT). The "person" factor is determinant (the level to which products and services meet the need of every individual customer). 3. The IT machines cannot completely substitute human element to fulfill the important function of market on optimal distribution of resources. There will be a lot of human force shifts from the materialbound jobs (repeated works that can be possessed by IT) to customer-oriented jobs (customization of products and services). Above all, this paper explicitly reveals that the new paradigm of the future market is human-centered market.