论产品设计的文化本质

工业设计作为产品设计的指导思想与方法论,体现出人类这一创造活动的文化本质.工业设计是在社会文化的各种复杂因素共同约束下的一种物的创造活动.它不仅涉及自然科学及技术,还涉及社会科学与人文学科.设计决定产品的竞争力与企业的命运.中国的企业家必须把产品设计观念的革命--从技术设计发展为文化(人化)设计,列为企业迫在眉睫的重要任务.

Cultural Essence of Product Designing

As guiding principles and methodology of product designing, industrial designing embodies the cultural essence of this human activity. It is an activity of material creation that functions under complicated social and cultural restraints not only in the fields of natural science and technology but also in social sciences and liberal arts. It determines the competitive ability and the destiny of a business and is, therefore, the most urgent mission of the Chinese entrepreneurs who must carry its technical revolution through to a cultural one.