| 论公益广告的公民道德教育功能 |
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| 引用本文： | 朱桂莲,周佳.论公益广告的公民道德教育功能[J].合肥工业大学学报(社会科学版),2009,23(3):73-77. |
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| 作者姓名： | 朱桂莲 周佳 |
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| 作者单位： | 中国地质大学,马克思主义学院,武汉,430074 |
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| 摘 要： | 近年来,公益广告的公民道德教育功能的发挥逐步具备了现实必然性,但由于公益广告数量、质量以及社会团体、企业、媒体等的社会责任感和公益价值观的缺失,公益广告的公民道德教育功能发挥还处于一种自发状态。因此,必须从公益广告的数量、质量和社会团体、企业、媒体的社会责任感和公益价值观方面着手,优化公益广告的公民道德教育功能。
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| 关 键 词： | 公益广告 公民道德教育 功能发挥 优化 |
On the Public Service ADs' Function on Civic Moral Education |
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| ZHU Gui-lian,ZHOU Jia.On the Public Service ADs' Function on Civic Moral Education[J].Journal of Hefei University of Technology(Social Sciences),2009,23(3):73-77. |
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| Authors: | ZHU Gui-lian ZHOU Jia |
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| Institution: | Marxism School;China University of Geosciences;Wuhan 430074;China |
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| Abstract: | In recent years,the ads' function of civic moral education has been in a spontaneous status,because of the number of public service ads,the quality as well as social organizations,enterprises,media lack of social responsibility and public awareness.Therefore,ads' function of civic moral education should be made optimized from the quantity,quality,social responsibility and public awareness of social groups,enterprises and media. |
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| Keywords: | public service ads civic moral education function exertion optimization |
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