| 涟钢冷轧产品文化营销策略研究 |
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| 引用本文： | 毛志人,金明星. 涟钢冷轧产品文化营销策略研究[J]. 湖南人文科技学院学报, 2006, 0(6): 106-108 |
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| 作者姓名： | 毛志人 金明星 |
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| 作者单位： | 华菱涟钢企业文化部,湖南,娄底,417009;华菱涟钢企业文化部,湖南,娄底,417009 |
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| 摘 要： | 经济和文化始终是相伴相随,现代营销已进入文化营销时代。文化营销实质是通过企业营销文化力的渗透与作用,引导或影响消费行为。本文对涟钢冷轧产品文化营销的现状与不足进行分析,提出涟钢冷轧产品文化营销策略与对策。
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| 关 键 词： | 产品销售 文化营销 策略 |
| 文章编号： | 1673-0712(2006)06-0106-03 |
| 修稿时间： | 2006-10-28 |
Study on the Culture Marketing Strategy of Cold Rolling Product in Lianyuan Steel Factory |
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| MAO Zhi-ren,JIN Ming-xing. Study on the Culture Marketing Strategy of Cold Rolling Product in Lianyuan Steel Factory[J]. Journal of Hunan Institute of Humanities,Science and Technology, 2006, 0(6): 106-108 |
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| Authors: | MAO Zhi-ren JIN Ming-xing |
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| Abstract: | From the begining to the end,economy and culture accompany each other.The modern marketing has entered the cultural marketing time.The cultural marketing essence is through the enterprise marketing culture guide or influence consumer behavior.Infiltration and effect to cold rolling product culture marketing present situation and insufficient points are analyzed.The cold rolling product culture marketing strategy and the countermeasure are proposed. |
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| Keywords: | product sale culture marketing strategy |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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