| 态度改变理论在党的方针政策宣传中的应用 |
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| 引用本文： | 方元务,钟玉海. 态度改变理论在党的方针政策宣传中的应用[J]. 合肥工业大学学报(社会科学版), 2003, 17(6): 5-9 |
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| 作者姓名： | 方元务 钟玉海 |
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| 作者单位： | 合肥工业大学,人文经济学院,安徽,合肥,230009 |
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| 摘 要： | 文章指出在党的方针政策宣传中应该运用态度改变理论,以达到使党的方针政策深入人民群众心中的目的,树立人民群众对于党的方针政策的正确态度。为此,在态度改变过程的服从、同化、内化阶段应分别采取不同的方法。
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| 关 键 词： | 态度改变理论 党的方针政策宣传 服从 同化 内化 |
| 文章编号： | 1008-3634(2003)06-0005-05 |
| 修稿时间： | 2003-01-16 |
The application of attitude change theory to the propaganda of the Party''''s general and specific policies |
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| FANG Yuan-wu,ZHONG Yu-hai. The application of attitude change theory to the propaganda of the Party''''s general and specific policies[J]. Journal of Hefei University of Technology(Social Sciences), 2003, 17(6): 5-9 |
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| Authors: | FANG Yuan-wu ZHONG Yu-hai |
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| Abstract: | The paper points out that we should apply the attitude change theory to the propaganda of the party's general and specific policies, and the aim is to make the party's general and specific policies strike root in the hearts of the people and to strengthen or change the people's attitudes toward the party's general and specific policies. Different methods should be adopted in the obedience, assimilation and internal digestion phases of attitude change. |
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| Keywords: | attitude change theory the propaganda of the Party's general and specific policies obedience assimilation internal digestion |
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