Change the Change Management! Die Kunst der kontinuierlichen Selbsterneuerung von Unternehmen

Given the increasing dynamics in the markets, the possibility to adapt quickly to the changing environmental requirements is regarded as the key competence of corporations. Following the latest empirical findings of strategic and organizational research, those corporations will be successful in the long run that have the ability to continually reinvent themselves. We call this type of change “continuous self-renewal”. Continuous self-renewal is a profound change that proceeds with foresight and is not triggered by an external acute pressure to act. This approach is opposed to the established concepts of Change Management which state that processes of profound change can only be successful if exactly this pressure to act exists. Hence, the question arises whether “continuous self-renewal” is merely a theoretical concept? Based on a case study, the author comes to the conclusion that “continuous self-renewal” is an empirically verifiable type of change. The research results show furthermore that this type of change operates on completely different principles than previously known processes of change. Continuous self-renewal challenges therefore our established thinking about organizational change in a fundamental way, so the central conclusion of the author.