| Abstract: | This study assesses internal drivers of a firm's level of environmental awareness, including methods for incorporating environmental objectives into the strategic planning of operations, communication of objectives throughout the organization, and deployment of accountability to operating personnel and managers for environmental performance. Challenges firms may encounter in motivating and holding employees and process owners accountable for environmental performance are discussed, as well as a potential for inconsistencies between management's espoused theories and theories in use. A case study of a steel manufacturer is used to determine how accountability for and awareness of environmental objectives can be operationally implemented. |
