大众媒介关注环境问题的动因浅析

中国正以历史上最脆弱的生态系统,承受着世界上最多的人口和最大的经济发展压力,环境问题尤为突出。弘扬绿色文明,倡导绿色观念,确立绿色伦理,已经成为一项迫切而艰巨的文化工程,大众媒介在这项工程中发挥着日益重要的作用。综合来看,各国政府的关注、环境运动的驱使、环境记者的责任、媒体利益的追求等方面是大众媒介关注环境问题的动因。

Motivation and Reason Behind Mass Media's Concern for Environmental Problems

The environmental problems loom large in China as its most vulnerable ecosystem feeds the world's largest population and bears the greatest pressure of economic growth.As a result,the mass media are playing an increasingly important role in the urgent and difficult cultural project to carry forward the green civilization,spread the green concepts,and establish the green ethics.The motivation and reason behind its concern for environmental problems are the concerns for environmental problems from all the governments in the world,the movement of environmental protection,the duties on the part of journalists and the interest drives of the media themselves.