广州旅游在泛珠三角的文化攻略

旅游的发展与竞争已经进入到一个"拼文化"的时期,广州周边省区的旅游文化特色基本已形成"绿、红、蓝、金"四大特色板块格局,而广州旅游文化相形之下则缺乏"艳丽鲜明"的特色.其原因既有客观的"晕轮效应"和"调色板效应",也有主观的精品意识缺乏等影响因素.广州旅游文化要想在泛珠三角旅游竞争中赢得市场,首先要确立都市旅游商业文化的地位和形象,其次要打造n张特色文化金名片.在攻略方针上,则要从文化软资源、软环境方面下工夫;要利用好泛珠三角的联动效应,还要做好欧洲市场的文章.

A cultural approach to the development of Guangzhou tourism in the Pan-Pearl River Delta

The development and the competition of tourism have already entered an age of cultrual competition. The provinces and areas neighbouring on Guangzhou area have formed four types of tourism characterized respectively by "green, red, blue, and gold" features. In contrast,the tourism of Guangzhou is short of "gorgeous brightness", which can be attributed to the "halo effect" and the "palette effect", and lack in consciousness of quality tourist products. To secure its share of the market, Guangzhou needs, first of all, to establish its place and image as a commercial metropolis, and secondly to prepare for itself a number of characteristic cultural gold brands. Strategically, Guangzhou should attach more importance to the soft cultural resources and the soft environment, make the best of the chain effect of the Pan-Pearl River Delta and take the advantage of the European market.