Survival and strategy of small/micro firms

 There is no doubt that small firms have shown a great tenacity to survive despite many adverse influences. This is especially surprising in view of the apparently low profits and frequent failures. This paper aims to provide an empirical insight into the diverse problems and means of survival of small/micro firms. The research focused on the konnyaku industry, which predominantly is neither fast-growing nor prone to failure but, instead, has average performance and survival. The purpose of this article is to shed some light on the business alliances and competition in this industry in which members of a sanchi do not cooperate but compete against each other.