分散式供应链中信息共享的定价激励模型

从供应商的角度出发,针对一个供应商和多个零售商组成的分散式二级供应链,提出使用价格歧视策略来激励零售商参与信息共享.根据Stackelberg主从对策模型,在企业利润最大化约束下,建立了供应链中的定价激励模型.解出了供应商的最优定价策略,并比较了零售商之间的销售量和利润.最后从博弈论的角度,将本定价激励模型与统一定价模型进行了对比.

Information Sharing Incentive in Supply Chain: A Pricing Model

This paper,on the side of supplier,puts up a discriminate pricing strategy to incentive information sharing in supply chains.Based on the Stackelberg model,this paper establishes a pricing incentive model with the constraint to achieve the maximum profits.After solving the model,this paper presents the supplier's optimal pricing strategy and retailers' profits.At the end,the model is analyzed in comparison with the uniform pricing model from the perspective of game theory.