基于岭南文化特质的粤商现代企业文化建设思考

岭南文化具有包容、务实、变通、崇利和守土的特质,这种文化属性,既可以利用其极强的实用性特质博采众长,对经济发展和企业经营产生积极影响,也因过于圆滑功利而给企业可持续发展带来不利影响。因此,粤商企业文化建设面临着传统与现代的创造性转换,尤其要着力于在企业创新文化、战略文化、制度文化、品牌文化和营造人文环境等方面做出不懈的努力。

The Construction of Cantonese Businessmen's Modern Enterprise Culture in view of Lingnan Culture Characteristics

Lingnan Culture has some specific features, including forgiveness, practicality, flexibility, interestorientation and conservativeness. These features might impose a positive influence on the corporative management and economic growth. But it might have a negative influence on the sustainable development because of its sophistication and utilitarianism. Therefore, the construction of Cantonese Businessmen＇s enterprise culture faces the transformation from tradition to modernity, and especially needs to create the innovative culture, strategic culture, system culture, brand culture and humanity environment.