| 论"鸡口文化"与企业战略联盟 |
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| 引用本文： | 刘登佐. 论"鸡口文化"与企业战略联盟[J]. 湖南工程学院学报(社会科学版), 2004, 14(2): 8-10 |
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| 作者姓名： | 刘登佐 |
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| 作者单位： | 湖南公安高等专科学校 政教部,湖南 长沙 410138 |
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| 摘 要： | "鸡口"文化来源于"宁为鸡口,不为牛后"这一成语,"鸡口"文化作为一种低劣的企业文化,制约着企业战略联盟的发展.必须超越"鸡口"文化,发展战略联盟,把企业真正做大做强,实现可持续发展.
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| 关 键 词： | " 鸡口" 文化 企业战略联盟 规模经济 核心能力 |
| 文章编号： | 1671-1181(2004)02-0008-03 |
| 修稿时间： | 2003-10-07 |
On the "Chicken's Head" Culture and Strategic Alliance of Enterprises |
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| LIU Deng-zuo. On the "Chicken's Head" Culture and Strategic Alliance of Enterprises[J]. Journal of Hunan Institute of Engineering(Social Science Edition), 2004, 14(2): 8-10 |
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| Authors: | LIU Deng-zuo |
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| Abstract: | The "chicken's head" culture stems from the idiom "chicken's head and cow's rump".As an inferior culture of enterprises, it has restricted the development of the strategic alliance of enterprises. Therefore, we must overstep the "chicken's head" culture, and develop the strategic alliance in order to make the enterprise bigger and stronger, to achieve the sustainable development of the enterprises. |
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| Keywords: | " chicken's head" culture,strategic alliance of enterprises,economy on scale,core capalility, |
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