当今传媒低俗化的深层原因及其治理

近年来，由于传媒竞争的加剧、传播观念的扭曲、传媒人社会责任感的缺失以及监管的缺失，传媒低俗化现象有愈演愈烈的趋势。治理传媒低俗化，应将党的领导和政府监管、传媒自律、行业规范、公众监督以及提升公众传媒素养有机结合起来，形成遏制传媒低俗化的网络式的制约机制体系。

ANALYSIS OF SOME DEEP REASONS OF THE INFERIOR MEDIA AND ITS CONTROL

In recent years, with pricking up the media competition, distorting the idea of a medium, lacking the social responsibility of a media person and the supervision, the inferior media is getting the increasing tension. Controlling the inferior media should set up through an organic combination of the Party＇s leadership, the government control, the media self-discipline, the profession standard , the public scrutiny and promotion public media literacy, which forms an eflbctive supervision and restriction mechanism in SNA.