| 城市CI管理应用研究 |
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| 引用本文： | 赵静琳. 城市CI管理应用研究[J]. 青海民族研究, 2003, 14(4): 40-43 |
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| 作者姓名： | 赵静琳 |
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| 作者单位： | 中共海西州委党校,青海,德令哈,817000 |
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| 摘 要： | 本文从我国城市加快发展的背景出发,将企业CI理论应用于城市管理领域,从MI、BI、VI三方面探讨城市形象建设的基本思路,并提出城市CI建设应当确立“经营城市”、“文化管理”和“人本管理”的现代城市管理理念。
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| 关 键 词： | 城市 CI建设 管理 应用 |
| 文章编号： | 1005-5681(2003)04-0040-04 |
| 修稿时间： | 2003-07-14 |
About Applied Study of CI Management in City |
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| ZHAO Jing lin. About Applied Study of CI Management in City[J]. Nationalities Research In Qinghai, 2003, 14(4): 40-43 |
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| Authors: | ZHAO Jing lin |
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| Affiliation: | ZHAO Jing lin |
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| Abstract: | Starting with the background of quickening Chinese city development,the author,in this article applies business CI theory to city management,probes into basic thinking of the construction of city images from the three aspects of MI,BI and VI,and raises that the construction of city CI should form management thoughts of modern city. |
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| Keywords: | city construction of CI management application |
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