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Reaching the U.S. Cell Phone Generation: Comparison of Cell Phone Survey Results with an Ongoing Landline Telephone Survey
Authors:Link  Michael W; Battaglia  Michael P; Frankel  Martin R; Osborn  Larry; Mokdad  Ali H
Institution:e-mail: Michael.Link{at}Nielsen.com
Abstract:Noncoverage rates in U.S. landline-based telephone samples dueto cell phone only households (i.e., households with no landlinebut accessible by cell phone) and the corresponding potentialfor bias in estimates from surveys that sample only from landlineframes are growing issues. Building on some of the few publishedstudies that focus on this problem, a study was conducted inthree states (Georgia, New Mexico, and Pennsylvania) as partof the Behavioral Risk Factor Surveillance System (BRFSS), theworld's largest ongoing public health telephone survey, to evaluatethe effectiveness of conducting the BRFSS interview with a sampledrawn from dedicated cell phone telephone exchanges and mixed-use(landline and cell phone) exchanges. Approximately 600 interviewswere conducted in each of two groups: cell phone only adults(n = 572) and adults with both a landline and a cell phone (n= 592). Making comparisons with data from the ongoing, landline-basedBRFSS survey, we report on response rates, demographic characteristicsof respondents, key survey estimates of health conditions andrisk behaviors, and survey costs. The methods used in this studyhave wide application for other U.S. telephone surveys.
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