娱乐性重构：消费社会与电影文化——从张艺谋《千里走单骑》说起

正当中国电影步入百年华诞之时,张艺谋《千里走单骑》的“营销文艺片”的矛盾修辞再度将市场经济条件下电影艺术的生存之道的问题提了出来。我们应该超越过去“文艺片”与“商业片”的二元对立思维,从娱乐性重构的角度出发,实现从娱乐电影向电影娱乐的观念转变。而电影的娱乐性问题的关键在于将电影视为娱乐性资源,在于对电影资源进行娱乐性开发。

ENTERTAINMENT RECONSTRUCTED: CONSUMER SOCIETY AND THE FILM CULTURE From Zhang Yi-mo's "Riding Alone for Thousands of Miles"

The Chinese film have been for 100 years of history,the problem of "the film art in the market economy : to be or not to be? "was debated again by Zhang Yi-mo's "Riding Alone for Thousands of Miles ",which raised contradictions rhetoric of"marketing literary film".This article arguments that we should go beyond the past"literary films"and "commercial films" binary opposite thinking to change the concepts from "amusing films"to "film entertainment".The key to film entertainment is to regard the film as entertainment resources.