新疆天山天池风景名胜区市场竞争力研究

新疆旅游业的快速发展,使作为新疆自然景观代表的天山天池风景名胜区备受关注。在区域旅游景区市场竞争力研究的基础上,将风景名胜区市场竞争力划分为风景名胜区资源吸引力和风景名胜区市场竞争地位两方面,并以此构建评价指标体系;在比较2004-2009年天池景区市场竞争力的基础上,得出天池景区资源吸引力日益增强而市场竞争地位有一定波动,最后分析了原因。

Research on Market Competitiveness of Xinjiang Tianshan Tianchi Scenic Spots

With the rapid development of tourism in Xinjiang,Tianshan Tianchi Scenic Spots,as the representative of Xinjiang natural scenery,are attracting more and more attention.Based on the research of market competitiveness of regional scenic spot,market competitiveness of scenic spot is classified into two indicators as resource attraction and market competitive status.According to these indicators,an appraising index system is put forward.Based on the comparison during 2004-2009,it concludes that the resource attraction of Tianchi spot was increasing while its market competitive status was in certain fluctuation.Finally,it analyzes the reasons.