| 特许经营中加盟方应注意的几个风险问题 |
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| 引用本文： | 袁浩然. 特许经营中加盟方应注意的几个风险问题[J]. 合肥工业大学学报(社会科学版), 2006, 20(5): 18-21 |
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| 作者姓名： | 袁浩然 |
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| 作者单位： | 上海财经大学,公共经济与管理学院,中国,上海,200439 |
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| 基金项目： | 合肥工业大学校科研和教改项目 |
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| 摘 要： | 文章根据特许经营理论和风险防范理论,运用比较分析和实证分析的方法,对我国投资者目前加盟特许经营面临的风险进行了分析,阐述了我国投资者加盟特许经营主要面临着道德风险、投资风险、经营风险和责任分担风险,并对这些风险的防范提出了针对性的建议.
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| 关 键 词： | 特许经营 加盟方 风险 |
| 文章编号： | 1008-3634(2006)05-0018-04 |
| 修稿时间： | 2005-10-09 |
Risky problems for the franchisee to pay attention to in franchising |
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| YUAN Hao-ran. Risky problems for the franchisee to pay attention to in franchising[J]. Journal of Hefei University of Technology(Social Sciences), 2006, 20(5): 18-21 |
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| Authors: | YUAN Hao-ran |
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| Abstract: | This paper analyzes some risks thoroughly that the investors in China are faced when they joine in the franchising organizations by means of comparative analysis and positive analysis.It is based on the theories of franchising and risk prevention.It expresses the viewpoints that the investors mainly face morality risks,investing risks,managing risks and risks in sharing responsibility when they joine in the franchising organizations.And it puts forward some suggestions on how to prevent those risks. |
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| Keywords: | franchise franchisee risks |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
