| 免费报纸兴起的业态环境及发展态势研究 |
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| 引用本文： | 王伯瑛.免费报纸兴起的业态环境及发展态势研究[J].同济大学学报(社会科学版),2006,17(6):69-74. |
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| 作者姓名： | 王伯瑛 |
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| 作者单位： | 同济大学,百年校庆筹备办公室,上海,200092 |
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| 摘 要： | 自1995年瑞典出现面向大众的免费报纸至2005年，免费报纸几乎风靡全世界。据世界报业协会统计，全世界每天大概发行2800万份免费报纸，其中欧洲1900万份。欧洲人阅读免费报纸的总数在过去3年中翻了一番。①同时，免费报纸市场已经进人了一个新的发展阶段，竞争也更加激烈。由此
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| 关 键 词： | 免费报纸 业态环境 发展态势 |
| 文章编号： | 1009-3060(2006)06-0069-06 |
| 修稿时间： | 2006年9月6日 |
The Study of the Subsistence Environment of the Free Newspaper and Its Developing Tendency |
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| WANG Bo-ying.The Study of the Subsistence Environment of the Free Newspaper and Its Developing Tendency[J].Journal of Tongji University(Social Science Section),2006,17(6):69-74. |
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| Authors: | WANG Bo-ying |
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| Abstract: | Since 1995, the free newspaper has appeared in western county. It spread all over the world quickly, and reft the newspaper market, changed the situation of the traditional market. What caused these phenomena? What characters did the free newspaper have? How about the developing tendency of the free newspaper? Why has the free newspaper not appeared in China? The paper will discuss the above problems. |
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| Keywords: | free newspaper subsistence environment developing tendency |
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