Abstract: | Performance measurement is touted by nonprofits as the newest method of ensuring accountability. Knowing the value of the process while having an appreciation for the downside with regard to volume of work can help organizations make more educated decisions about how deeply they want to get involved with performance or outcome measurement. This article provides background information on performance measurement and examples of how it is being used in nonprofit organizations. Next, it presents methods of an exploratory study conducted in South Carolina. Finally, a discussion of results focuses on the effect of outcome measurement on management and funding as well as the need for more in‐depth research. |