试论北京市演艺旅游的产业化发展

演艺旅游的发展使得演艺业获得了新的发展机遇,也使旅游业的内容得以丰富。本文对演艺旅游从定义和特征进行了界定,并通过态势分析的方法,对北京市演艺旅游产业的发展优势与劣势、机遇与挑战进行了分析,明确了北京市发展演艺旅游产业的必要性和可行性。在此基础上,尝试提出了北京市演艺旅游产业的定位及发展战略。

On the Development Strategy of Beijing's Performing Arts Tourism Industry

The development of performing arts tourism gives the performing-arts industry a new developing opportunity,and also enriches the content of the tourism industry.The paper defines performing arts tourism and summarizes its characteristics.Through the SWOT-P method,the author analyses the strengths,the weaknesses,the opportunities and the threats,as well as the main problems of Beijing′s performing tourism industry.Meanwhile,the necessity and the feasibility of the industry are also clarified.Based on these,the author proposes the positioning and development strategies of the industry,and puts forward the idea of how to build the Beijing performing arts industry chain.