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销售人员考核体系设计
引用本文:韩亮,高莹莹.销售人员考核体系设计[J].长安大学学报(社会科学版),2006,8(4):24-27.
作者姓名:韩亮  高莹莹
作者单位:长安大学,汽车学院,陕西,西安,710064
摘    要:建立评价销售人员的综合能力考核体系,为企业人才培养和人才储备提供必要信息。确定不同变量为指标量,采用数学建模方法,对指标进行加权综合作为考核评价结果。企业管理部门结合评价结果,本着以人为本的原则,在明确责、权、利的基础上,优胜劣汰,充分发挥人的主观能动性,扩大企业的市场占有率,提高市场核心竞争力。

关 键 词:汽车营销学  评价体系  指标  评价标准  权数  核心竞争力
文章编号:1671-6248(2006)04-0024-04
修稿时间:2006年3月23日

Design of examinination system for sales froces
HAN Liang,GAO Ying-ying.Design of examinination system for sales froces[J].Journal of Chang'an University(Social Sciences Edition),2006,8(4):24-27.
Authors:HAN Liang  GAO Ying-ying
Abstract:In order to provide necessary information for the personnel training and reserves for enterprises,the paper designs the examination system to evaluate the comprehensive ability of the sales force.The system applies the way of mathematical construction,formulates different variables as evaluation index.The examination system puts variable weight on the evaluation index and use them as foundations for examination.With the evaluation results,the management departments of enterprises,in accordance with the principle of people are the first,clarify their responsibility,rights,and gains and select the superior and eliminnte the inferior so that everyone can display his full role,and the enterprises can extend their market ratio and improve their core competitive power.
Keywords:automobile marketing  evaluation system  index  evaluation criterion  weight  core competitive power
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