Leading from different psychological distances: A construal-level perspective on vision communication,goal setting,and follower motivation |
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| Institution: | 1. Bar-Ilan University, Department of Psychology, Ramat Gan 5290002, Israel;2. Stanford University, Graduate School of Business, Knight Management Center, 655 Knight Way, Stanford, CA 94305-7298, USA;3. Hebrew University, Department of Sociology and Anthropology, Jerusalem 91905, Israel;4. Technion, Faculty of Industrial Engineering & Management, Haifa 32000, Israel;1. Department of Management, Cass Business School, City University London, 106 Bunhill Row, London EC1Y 8TZ, United Kingdom;2. Warwick Manufacturing Group, University of Warwick, Gibbet Hill Road, Coventry CV4 7AL, United Kingdom;1. Graziadio School of Business, Pepperdine University, 6100 Center Drive, Suite 447, Los Angeles, CA 90045, USA;2. LeBow College of Business, Drexel University, 3220 Market Street, Suite 638, Philadelphia, PA 19104, USA |
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| Abstract: | How should leaders construct and communicate their messages to most effectively motivate their employees? We offer an integrative framework to address the diverging and complementary nature of two established approaches to employee motivation: Vision communication and goal setting. Specifically, while vision communication involves formulating relatively abstract, far-reaching, and timeless messages, effective goal setting involves formulating specific, challenging and time-constrained objectives. Building on construal level theory of psychological distance, we argue that the experience of construal fit between the attributes of a message and the attributes of the situation will enhance its motivational effectiveness. We present a framework that addresses when visions and goals achieve construal fit and explains why and how construal fit leads to increased follower motivation. We discuss different approaches to integrating visions and goals, propose directions for future research, and illustrate how the notion of construal fit may be used for explaining key organizational phenomena. |
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