| 电子商务时代的客户关系管理及其效用 |
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| 引用本文： | 周国华,叶乃沂.电子商务时代的客户关系管理及其效用[J].西南交通大学学报(社会科学版),2002,3(2):85-89. |
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| 作者姓名： | 周国华 叶乃沂 |
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| 作者单位： | 西南交通大学经济管理学院,四川,成都,610031 |
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| 摘 要： | 首先提出了电子商务时代是个性化的大规模定制生产与服务的时代 ,然后论述了企业实施以客户为中心的经营战略和客户关系管理的重要性 ,并讨论了客户关系管理系统的效用 ,最后就中国企业实施客户关系管理系统提出了几点建议
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| 关 键 词： | 电子商务 大规模定制 客户关系 经营战略 |
| 文章编号： | 1009-4474(2002)02-0085-05 |
| 修稿时间： | 2001年3月22日 |
Customer Relationship Management and Its Utility in the Age of Electronic Commerce |
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| ZHOU Guo,hua,YE Nai,yi.Customer Relationship Management and Its Utility in the Age of Electronic Commerce[J].Journal of Southwest Jiaotong Universit(Social Science Edition),2002,3(2):85-89. |
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| Authors: | ZHOU Guo hua YE Nai yi |
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| Abstract: | The age of electronic commerce is branded with personalized mass customization and service. This paper discusses that the enterprises' orientation of strategic integration is to treat customer as the most important and to increase the satisfaction of customers, studies the utility of customer relationship management, and offers some suggestions to Chinese enterprises for the implementation of the customer relationship management system. |
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| Keywords: | electronic commerce mass customization customer relationship operating strategy |
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