移动互联网背景下电信运营商产业链延伸合作模式及策略研究

移动互联网的快速发展和市场竞争的加剧促使电信运营商开始转型,加强产业链合作,服务提供商(SP)、内容提供商(CP)等互联网企业和终端制造商是电信运营商寻求合作的重要方向.文章分析了移动互联网背景下电信运营商开展产业链延伸合作的动因;提出了平台开放型、股权投资型、战略联盟型等三种电信运营商和SP/CP的合作模式,以及合约合作型、深入定制型、运营商自建型等三种电信运营商和终端制造商的合作模式;并进一步分析了电信运营商与SP/CP以及终端制造商合作的模式选择策略,以期为中国电信运营商开展产业链合作提供借鉴和参考.

Cooperation modes of telecom operator extends its industry chain based on mobile Internet

Due to the rapid development of mobile Internet and the fierce market competition, telecom operators begin to strengthen the cooperation of their telecom industry chain, and the Internet companies (such as SP/CP) and the terminal manufacturers are their important cooperative partners. The innovative cooperation models with SP/CP and terminal manufacturers are also the important directions of extending telecom industry chain. Through analyzing the cooperation motivation of telecom operators based on mobile Internet, three cooperation modes with SP/CP are proposed, which are the open platform, the equity investment and the strategic alliance. Besides, three cooperation modes with terminal manufacturers are also proposed, which are the cooperative contract, the further customization and the operators self-built. Then, we further separately present several selection strategies of cooperation mode to telecom operators, in order to provide reference for China''s telecom operators to conduct cooperation in industry chain.