| 传播效果研究 |
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| 引用本文： | 陈海.传播效果研究[J].上海大学学报(社会科学版),1999(3). |
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| 作者姓名： | 陈海 |
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| 作者单位： | 上海电视台!上海200041 |
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| 摘 要： | 传播与宣传效果是传播学的重要课题。影响宣传效果的关键是把关人、宣传信息、宣传环境和受传者
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| 关 键 词： | 传播学 信息效果 |
On the Effectiveness of Mass Media |
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| CHEN Hai.On the Effectiveness of Mass Media[J].Journal of Shanghai University(Social Science Edition),1999(3). |
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| Authors: | CHEN Hai |
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| Abstract: | News spread and its effectiveness is of vital importance to the mass media. The factors thatmay affectthe effectiveness of news spread include the one who makes final checks,news content itself,news spread environment and news receiver. |
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| Keywords: | the Science of news spread effectivenes |
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