| 广告双关语的认知解读 |
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| 引用本文： | 陆颖.广告双关语的认知解读[J].合肥工业大学学报(社会科学版),2008,22(2):79-82. |
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| 作者姓名： | 陆颖 |
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| 作者单位： | 安徽大学,外语学院,合肥,230039 |
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| 摘 要： | 从认知的角度，运用概念整合理论来剖析广告双关语的产生及其解读过程。一方面旨在丰富国内关于广告双关语的研究，以期有助于人们对广告双关语的鉴赏；另一方面也力求证明概念整合理论对广告双关语具有很强的阐释力。
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| 关 键 词： | 广告双关语 认知解读 概念整合理论 |
| 文章编号： | 1008-3634(2008)02-0079-04 |
| 修稿时间： | 2007年11月7日 |
On the Cognitive Interpretation of Advertisement Pun |
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| LU Ying.On the Cognitive Interpretation of Advertisement Pun[J].Journal of Hefei University of Technology(Social Sciences),2008,22(2):79-82. |
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| Authors: | LU Ying |
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| Institution: | LU Ying (School of Foreign Studies, Anhui University, Hefei 230039, China) |
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| Abstract: | This paper tries to analyze the constructing and perceiving process of advertisement pun from the cognitive perspective by virtue of conceptual integration theory. With explicit illustration, this paper turns out to be helpful to the enrichment of research on advertisement pun in China and its appreciation; in the meanwhile, it proves that conceptual integration theory has powerful explanatory force upon advertisement pun. |
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| Keywords: | advertisement pun cognitive interpretation conceptual integration theory |
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