农产品电商会影响我国家庭农场的收入吗?

农产品电商作为数字经济直接催生的新业态,为农民增收提供了新渠道。本文以家庭农场为研究对象,基于全国农村固定观察点新型农业经营主体发展指数专项调查的微观数据,对农产品电商的增收效应进行了实证检验。研究结果表明,农产品电商对家庭农场农业经营性收入的提高有明显的促进作用,但农产品电商的增收效应具有异质性。条件分位数处理效应的估计结果显示,农产品电商对中低收入水平家庭农场的增收效果要明显好于中高收入水平的家庭农场,更进一步的中介效应检验证实了自有品牌和产品认证在农产品电商增收效应中的部分中介作用。未来应该提升农村电商的配套服务水平,努力为农产品电商营造良好的电商氛围,以期更好地发挥农产品电商的增收效应。

Does Rural E-commerce Affect the Income of China’s Family Farms?

As a new business model was spun off directly from the digital economy, rural e-commerce provides a new channel for farmers to increase their income. We conduct an empirical study to analyze the effect of rural e-commerce on Chinese family farms’ income increase, based on the microdata of the new agricultural operator development index special survey from national rural fixed sites of observation. The results show that rural e-commerce operations can exert a significant positive influence on family farms’ income increase, but the income increase effect of rural e-commerce is heterogeneous. The results of the conditional quantile treatment effect show that the effect of rural e-commerce on lower-middle-income farms is significantly better than that of upper-middle-income farms. In addition, the intermediary effect test proves that unique brand and product certification play a partly intermediary role in the income increase effect of rural e-commerce. In the future, the supporting service level of rural e-commerce should be improved so that in a good e-commerce atmosphere, rural e-commerce can play a better role in increasing the income of farms.