| 商誉的社会价值 |
| |
| 引用本文： | 贾毅平,魏慧.商誉的社会价值[J].中南民族大学学报(人文社会科学版),2003,23(4):56-57. |
| |
| 作者姓名： | 贾毅平 魏慧 |
| |
| 作者单位： | 武汉科技学院,社会科学系,湖北,武汉,430074 |
| |
| 摘 要： | 商誉的社会价值就是商业信誉对社会的影响和作用,良好的商业信誉可以增加社会的信任感,提高企业的知名度,避免企业的生存危机,给社会民众带来信心和稳定感。建立商誉的根本要诀是诚信。由于商誉对企业发展十分重要,必须予以高度重视。
|
| 关 键 词： | 商誉 社会价值 诚信 企业信誉 |
| 文章编号： | 1672-433X(2003)04-0056-02 |
| 修稿时间： | 2003年2月14日 |
The Social Value of Goodwill |
| |
| JJA Yi-ping,WEI Hui.The Social Value of Goodwill[J].Journal of South-Central University for Nationalities:Humanities and Social Science,2003,23(4):56-57. |
| |
| Authors: | JJA Yi-ping WEI Hui |
| |
| Abstract: | Goodwill is one of the immaterial capitals of the enterprise, and refers to the commercial credit and reputation. The social value of goodwill is goodwill's effect on the society. Enterprise's operating activities embody the goodwill. Faith is not only the essential of one's conduct but also the vital lifeline of the enterprise. The enterprises, which have good credit and reputation, will win high marks from the society; otherwise, they will be cast aside by the society. |
| |
| Keywords: | Good will Social Value Faith Commercial Goodwill |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
