Sampling Telephone Numbers and Adults, Interview Length, and Weighting in The California Health Interview Survey Cell Phone Pilot Study

This article describes several features included in a CaliforniaHealth Interview Survey cell phone pilot study that differ fromearlier cell phone surveys conducted in the United States. Onedifference is that the study used a screening design and onlyadults living in cell-only households were interviewed. Mostof the previous studies used dual frame designs. Another differencewas the development and implementation of a within-householdadult sampling procedure to cover adults when cell phones wereshared in the household. The study was also intended to determineif conducting a cell phone interview of the same scope and lengthas a regular telephone interview was feasible. Most previoussurveys were focused on cell phone topics and were shorter thanthe comparable landline surveys. We then explore some interestingproblems that arise in weighting a cell phone survey using ascreening design. We conclude with a discussion of planninga new cell phone survey in 2007 that incorporates findings fromthis study.