| 商品房市场顾客感知价值研究 |
| |
| 引用本文： | 林盛,刘金兰. 商品房市场顾客感知价值研究[J]. 管理工程学报, 2006, 20(2): 43-45 |
| |
| 作者姓名： | 林盛 刘金兰 |
| |
| 作者单位： | 天津大学管理学院,天津,300072 |
| |
| 摘 要： | 结合商品房市场消费的实际特点,构造了以顾客感知价值为内生潜变量,以价格、感知质量为外生潜变量的商品房市场顾客感知价值模型.在此基础上,根据抽样调查结果,运用基于偏最小二乘的结构方程基本原理,采用递归迭代方法对模型进行了系统全面的拟合分析与统计检验.最后,结合通径系数与因子负荷系数的具体数值,分析了影响顾客感知价值的主要因素及其特征.
|
| 关 键 词： | 商品房市场 感知价值 偏最小二乘法 |
| 文章编号： | 1004-6062(2006)02-0043-03 |
| 修稿时间： | 2003-12-09 |
Customer Perceived Value in Estate Market |
| |
| LIN Sheng,LIU Jin-lan. Customer Perceived Value in Estate Market[J]. Journal of Industrial Engineering and Engineering Management, 2006, 20(2): 43-45 |
| |
| Authors: | LIN Sheng LIU Jin-lan |
| |
| Abstract: | Based on the characteristics of estate market,the perceived value model is constructed,In which the customer perceived value is endogenous latent variable,price and perceived quality are exogenous latent variables.According to partical least square method and structural equation model theory,the model based on sample data is iterated and tested.The factors and characteristics that influence perceived value are discussed. |
| |
| Keywords: | estate market perceived value partial least square |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
