| 中小企业进入国际市场的途径研究 |
| |
| 引用本文： | 刘春朝.中小企业进入国际市场的途径研究[J].宁波大学学报(人文科学版),2005,18(4):129-132. |
| |
| 作者姓名： | 刘春朝 |
| |
| 作者单位： | 宁波职业技术学院,浙江,宁波,315800 |
| |
| 摘 要： | 随着中国加入WTO,中小企业不仅在国内市场上扮演着重要的角色,在国际市场上也日益迸发出盎然生机与活力。积极开拓国际市场是中小企业做大做强的重要途径,是其成长为全球性跨国公司的必经之路。为此,分析中小企业拓展国际市场战略的优势与不足,结合国际市场竞争环境的变化,同时提出中小企业拓展国际市场途径与措施就显得十分必要。
|
| 关 键 词： | 中小企业 国际市场 途径 |
| 文章编号： | 1001-5124(2005)04-0129-04 |
| 修稿时间： | 2005年3月11日 |
About the Way to Develop International Markets for Small and Medium Size Enterprises |
| |
| LIU Chun-zhao.About the Way to Develop International Markets for Small and Medium Size Enterprises[J].Journal of Ningbo University(Liberal Arts Edition),2005,18(4):129-132. |
| |
| Authors: | LIU Chun-zhao |
| |
| Abstract: | With China's entey into WTO, small and medium size enterprises of China play an increasingly important role not only in domestic markets but also in international markets. It is essential for small and medium size enterprises to develop international markets in order to grow into multinationals. Accordingly, it is necessary to analyze the strengths and weakness of small and medium size enterprises and explore the way of their developing international markets. |
| |
| Keywords: | small and medium size enterprises international market |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
