论大学核心价值观与核心竞争力

大学核心竞争力由硬实力和软实力两部分组成。目前，学校往往只注重硬实力的建设，而相对忽视软实力的发展。大学核心价值观是大学软实力的中心环节，是一个大学区别于其他大学最重要的文化标志。在提升学校核心竞争力方面，核心价值观具有导向和规范、凝聚和激励、熏陶和辐射三大功能。凝练大学核心价值观应坚持共性和个性、继承和创新、简明性和深刻性、领导指引与全员参与四个方面的统一。弘扬大学核心价值观应从宣传、示范、熏陶等多方面着手，不断扩大影响力和知名度。

On the Core Values and Core Competence of Universities

Core competence is composed of ＂hard competence＇and ＂soft competence＂. At present, universities tend to attach more importance to the construction of hard competence.Core values is central elements of soft competence. As for enhancing core competence of universities, soft competence has three functions such as guidance and regulation, cohesion and motivation, influence and radiation, etc. To refine core values of universities, we should insist on four principle of the unification of commonality and individuality, inheritance and innovation, simplicity and profoundness. To carry forward core values of universities, we should adopt various methods such as publicity, demonstration and edification to constantly expand their influence and popularity.