| 顾客管理概念及其在现代旅游业中的实践 |
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| 引用本文： | 舒伯阳.顾客管理概念及其在现代旅游业中的实践[J].湖北大学学报(哲学社会科学版),2003,30(2):110-113. |
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| 作者姓名： | 舒伯阳 |
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| 作者单位： | 湖北大学,商学院,湖北,武汉,430062 |
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| 摘 要： | 近年来服务性企业正在兴起顾客管理经营理念。本文重点结合旅游业,论述了顾客的分级管理、顾客档案开发、顾客联系与反馈、常客优惠以及建立顾客组织和顾客持续教育等具体实施措施。
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| 关 键 词： | 服务经济 顾客管理 关系营销 |
| 文章编号： | 1001-4799(2003)02-0110-04 |
| 修稿时间： | 2001年10月11 |
The Conception of Customer Management and Its Practice in Mordent Tourism Industry |
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| SHU Bo-yang.The Conception of Customer Management and Its Practice in Mordent Tourism Industry[J].Journal of Hubei University(Philosophy and Social Sciences),2003,30(2):110-113. |
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| Authors: | SHU Bo-yang |
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| Abstract: | This paper aims to analysis the conception of customer management in service corporate in recent years, and emphatically combining with tourism industry, discus such concrete measures:customers' rank-management, customers' file-development, customers' connection feedback, frequent-customers' preference, building customers' organization and customers' lasting-education. |
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| Keywords: | senile economy customers relation management relation marketing |
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