| 科技创业引发的经济学反思--从新老"铱星"公司的成败谈起 |
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| 引用本文： | 王雅文. 科技创业引发的经济学反思--从新老"铱星"公司的成败谈起[J]. 北方论丛, 2002, 0(4): 53-55. DOI: 10.3969/j.issn.1000-3541.2002.04.013 |
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| 作者姓名： | 王雅文 |
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| 作者单位： | 哈尔滨理工大学,人文学院,黑龙江,哈尔滨,150080 |
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| 摘 要： | 老"铱星"公司的失败和新"铱星"公司在市场定位、价格策略、服务策略、财务管理方面的创新启示我们:科技创业离不开市场定位,科技创业也是适者生存,科技创业投资要进行风险分析.
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| 关 键 词： | 铱星 科技创业 经济学 反思 |
| 文章编号： | 1000-3541(2002)04-0053-03 |
| 修稿时间： | 2002-03-06 |
A Reflection Resulting from Doing the Scientific and Technological Pioneering Work |
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| Wang Ya wen. A Reflection Resulting from Doing the Scientific and Technological Pioneering Work[J]. The Northern Forum, 2002, 0(4): 53-55. DOI: 10.3969/j.issn.1000-3541.2002.04.013 |
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| Authors: | Wang Ya wen |
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| Abstract: | The failure of the old "Iridium Star" Company and the creative attempts on market orientation, on price and service strategies, and on financial management of the new "Iridium Star" Company enlighten us that we can't do scientific and technological pioneering work without market orientation; that survival of the fittest is also true in the case of scientific and technological pioneering work; and that it is necessary to conduct a risk analysis on the investment of scientific and technological pioneering work. |
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| Keywords: | Iridium Star" ,scientific and technological pioneering work,economics,reflection |
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