| 在线评论对扶贫众筹项目融资绩效的影响——风险感知启发理论的视角 |
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| 引用本文： | 樊建锋,臧闪闪,赵辉.在线评论对扶贫众筹项目融资绩效的影响——风险感知启发理论的视角[J].安徽农业大学学报(社会科学版),2021,30(1):46-53. |
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| 作者姓名： | 樊建锋 臧闪闪 赵辉 |
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| 作者单位： | 五邑大学经济管理学院,广东江门529000;浙江财经大学工商管理学院,浙江杭州310018 |
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| 基金项目： | 国家社会科学基金一般项目“社会扶贫项目实施中的嵌入性、价值共创与减贫效应研究”;广东省哲学社会科学“十三五”规划项目“后扶贫时代旅游社会创业的网络治理与动态演化研究”;广东省教育厅特色创新类项目“乡村振兴背景下制度复杂性与返乡创客村干部社会创业合法性响应行为研究 |
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| 摘 要： | 基于众筹网和京东众筹上345个扶贫项目7436条在线评论数据,通过多元线性回归模型探讨在线评论特征以及扶贫众筹项目发起人回复率对在线评论正、负面情感倾向值与众筹融资绩效关系的调节效应。结果表明:评论数量、评论情感倾向值、评论全面性与及时性均显著正向影响扶贫众筹融资绩效,扶贫众筹项目发起人回复率在正面情感值对众筹融资绩效的影响中呈正向调节,而在负面情感值对众筹融资绩效影响中的调节效应不显著。
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| 关 键 词： | 扶贫 众筹 融资绩效 评论特征 发起人回复率 情感启发 可得性启发 |
Impact of Online Reviews on Financing Performance of Poverty Alleviation Crowdfunding Projects: From Perspectives of Risk Perception and Affect Heuristic |
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| FAN Jianfeng,ZANG Shanshan,ZHAO Hui.Impact of Online Reviews on Financing Performance of Poverty Alleviation Crowdfunding Projects: From Perspectives of Risk Perception and Affect Heuristic[J].Journal of Anhui Agricultural University(Philosophy & Social Sciences Edition),2021,30(1):46-53. |
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| Authors: | FAN Jianfeng ZANG Shanshan ZHAO Hui |
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| Institution: | (School of Economics and Management, Wuyi University, Jiangmen 529000, China;School of Business Administration, Zhejiang University of Finance and Economics, Hangzhou 310018, China) |
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| Abstract: | Based on 7,436 online reviews of 345 poverty alleviation projects on zhongchou.com and jd.com and through the multiple linear regression model,this paper explores the moderating effect of the review characteristics and the response rate for initiators of the projects on the relation between the emotional tendency value of the reviews and the financing performance of the crowdfunding.The results reveal that:the number,emotional tendency value,comprehensiveness and timeliness of the reviews have a significant positive impact on the financing performance;the response rate for the initiators has a positive moderating effect on the impact of positive emotional tendency value on the financing performance,but it is not on the impact of negative emotional tendency value on the financing performance. |
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| Keywords: | poverty alleviation crowdfunding financing performance review characteristics response rate for initiators affect heuristic availability heuristic |
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