| 连云港市休闲旅游开发的SWOT分析与对策研究 |
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| 引用本文： | 许梅. 连云港市休闲旅游开发的SWOT分析与对策研究[J]. 淮海工学院学报(社会科学版), 2008, 6(3) |
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| 作者姓名： | 许梅 |
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| 作者单位： | 连云港师范高等专科学校,经济法政系,江苏,连云港,222006 |
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| 摘 要： | 运用SWOT模型,从优势、劣势、机遇、威胁等4个方面分析了连云港市的休闲旅游,探讨并提出了要实现旅游资源整合,就要通过迎合游客休闲的需求;加强区域间的旅游合作,实现区域旅游一体化;科学规划,走生态旅游的发展道路;完善旅游电子商务网络系统,提升旅游城市竞争力等途径完成。
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| 关 键 词： | 休闲旅游 SWOT分析 对策 |
Study on the Development of Leisure Tourism in Lianyungang Based on SWOT Analysis |
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| XU Mei. Study on the Development of Leisure Tourism in Lianyungang Based on SWOT Analysis[J]. Journal of Huaihai Institute of Technology, 2008, 6(3) |
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| Authors: | XU Mei |
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| Affiliation: | XU Mei(Dept.of Economics,Law , Politics,Lianyungang Normal College,Lianyungang 222006,China) |
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| Abstract: | The model of SWOT is adopted to analyze the strengths,weaknesses,opportunities and threats of leisure tourism in Lianyungang.A series of suggestions to promote the development of local leisure tourism are proposed,including the integration of traveling resources by satisfying the tourists demand for leisure and entertainment,the strengthening of regional cooperation,the development of ecotourism,the perfection of network system of tourism E-commerce,and the upgrading of the competence of Lianyungang as a to... |
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| Keywords: | leisure tourism SWOT analysis measures |
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